Brand environment design

Front Cover
BIS, 2004 - Art - 224 pages
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Brand Environment Design is complied by Qua Associates, a multidisciplinary design agency with strengths in diverse fields from interior design to multimedia and graphic design. This book features a survey of eighteen years of work and clearly and illuminates Qua's talent for bringing brands of life. Qua Associates drive home the message that each element of the created brand environment must be chosen with a purpose that contributes to a total brand experience. The book features stunning visual examples of how good design builds on the strong aspects of a brand, while simultaneously arousing curiosity through the use of surprising and unexpected elements. While successful designers make the merits of a brand immediately visible and tangible Brand Environment Design exemplifies the new thinking in brand development that stresses customer interaction as a means of building loyalty.

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About the author (2004)

JIM SMITH served with the 315th Bomb Wing, 20th Air Force during, World War II, where he was a radio operator of a B-29B bomber named "The Boomerang," He has researched "The Last Mission" for more than twenty years. MALCOLM McCONNELL is the author or coauthor of twenty-three books, many of them on military subjects. He most recently cowrote "Born to Fly" with Navy pilot Shane Osborn. He lives near Washington, D.C.

"From the Hardcover edition.

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