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Synthesis and Trends
Behavioral Indices of Brand Loyalty
9 other sections not shown
Abstracts Advertising Age Advertising Research American Marketing Association analysis approach assessing attitudes attitudinal basic BL measures BL research Brand Choice Brand Loyalty brand name brand preference brand runs brand switching Brand X buyer behavior buying Chestnut cognitive concept conceptual definition considered construct validity Consumer Behavior Consumer Research criterion Cunningham decision decision-making defined developed Ehrenberg evaluation factors Frank function havior heuristic indices investigators Jacoby and Olson Journal of Advertising Journal of Marketing keting Kuehn Lipstein Lodahl LOYALTY MEASUREMENT market share marketing manager Marketing Research Massy measures of BL ment Model of Brand multibrand nonloyal consumers number of brands Nunnally Olson and Jacoby operational definitions operationalization Plutchik predictive procedures product category psychological purchase behavior purchase probability purchased brand Purdue University rejection region repeat purchasers repurchase scale scores Sherif Sheth specific store loyalty Szybillo theory tion tional underlying Wiley York