Brand Slam: The Ultimate Hit in the Game of Marketing
Throw away that boring 300-page marketing strategy report and loosen up that tie: It's time to embark on a brand marketing campaign that will devastate your competition and position your company as a leader in the business world. Develop a Big Idea and create "WOW!" In Brand Slam, renowned brand specialist Frank Delano outlines the crucial steps it takes to create, develop, and maintain a genuine brand slam.
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First Create WOWBrand
It All Starts with a Big Idea
Defy Safely Ensconced Trends
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