Brand Slam: The Ultimate Hit in the Game of Marketing

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Lebhar-Friedman Books, 2001 - Business & Economics - 186 pages
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Throw away that boring 300-page marketing strategy report and loosen up that tie: It's time to embark on a brand marketing campaign that will devastate your competition and position your company as a leader in the business world. Develop a Big Idea and create "WOW!" In Brand Slam, renowned brand specialist Frank Delano outlines the crucial steps it takes to create, develop, and maintain a genuine brand slam.

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Contents

First Create WOWBrand
1
It All Starts with a Big Idea
7
Defy Safely Ensconced Trends
13
Copyright

16 other sections not shown

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About the author (2001)

DeLano is president and CEO of Delano & Young in New York City. He has been hailed by the American Management Association as "America's number one brand specialist".

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