Front Cover
V&A, 2000 - Art - 95 pages
This short illustrated book analyzes the key strategies used by leading companies such as Coca Cola, Cadbury, and Levi Strauss to promote their brands. Through a series of snapshots of their products or advertisements, Branded? takes a lighthearted look at the links between brand and consumer behavior, decoding messages put forward by different brands - from promises of luxury or a glamorous lifestyle to authority and reliability or technological empowerment.

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About the author (2000)

Gareth Williams received his B. Sc. and Ph.D. from the University of Wales. He has taught at the University of Florida, the University of Denver, and most recently, at Stetson University (DeLand, FL), where he was honored with the McInery Award for Teaching Excellence. His research interests include the role of technology in mathematics education, linear algebra, relativity, applied mathematics, and mathematical modeling. He is also the author of LINEAR ALGEBRA WITH APPLICATIONS, Fourth Edition (Jones and Bartlett, 2001), computer software including THE LINEAR ALGEBRA TOOLBOX FOR MATLAB and MATHEMATICA WORKBOOK ON LINEAR ALGEBRA, and numerous articles in refereed journals. Williams is also an active member of the Mathematics Association of America.