Branded!: How the 'Certification Revolution' is Transforming Global Corporations

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New Society Publishers, Jun 1, 2007 - Business & Economics - 320 pages
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Why market campaigns and certification systems are actually working.
 

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Contents

Branded The Unexpected Consequences of Successful Global Branding
1
Redesigning Corporate Social and Environmental Accountability for the 21st Century
27
Leveraging the Brand The Essence of Ethical Business Campaigns
43
Birth of It All Transforming the Global Forest Products Industry
61
Tapping the Ethic of FairnessCertifying Global Commodity Trade
97
Even the Banks Can Do It New Accountability in Global Finance
121
Can Tourism Be Tamed? Toward a Sustainable Tourism Stewardship Council
149
Accountability Comes to Mining Building an Assurance Process
169
Can Certification Systems Reduce Global Poverty?
187
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About the author (2007)

Michael Conroy is Program Officer for Global Governance for the Rockefeller Brothers Fund. Previously a Senior Lecturer and Senior Research Scholar at the Yale School of Forestry and Environmental Studies, he was also Senior Program Officer at the Ford Foundation, and Professor of Economics at the University of Texas at Austin.

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