Branded: The Buying And Selling Of TeenagersPublisher's description: In Branded, Alissa Quart takes us to the dark side of marketing to teens, showing readers a disturbingly fast-paced world in which adults shamelessly insinuate themselves into "friendships" with young people in order to monitor what they wear, eat, listen to, and buy. We travel to a conference on advertising to teenagers and witness the breathless and insensitive pronouncements of lecturers there. We meet the unofficial teen "sales force" for a new girls' perfume (the unpaid daughters of the company's saleswomen) and observe the attempts of mega-corporations to purchase the time and space for product-placement in schools. We witness the aggressive and potentially emotionally damaging ways in which adults seek to control vulnerable young minds and wallets. But we also witness the bravery of isolated and increasingly Internet-linked kids who attempt to turn the tables on the cocksure corporations that so cynically strive to manipulate them. Eye-opening and urgent, Branded exposes and condemns a segment of American business whose high-paid job it is to reduce teens to their lowest common denominator, to systematically sap youth of individuality and creativity. Engaging and thought provoking, Branded ensures that consumers will never look at the American way of doing business in the same way again. |
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Fantastic book. Every kid, teenager, college student, and parent in America ought to give it a read.
Contents
Branded | 3 |
From the Mall to the Fall The Teen Consultants | 17 |
PeerToPeer Marketing | 37 |
The Golden Marbles Inside a Marketing Conference | 47 |
The Great Tween Marketing Machine | 63 |
Cinema of the InCrowd | 77 |
More Than a Video Game | 97 |
Body Branding Cosmetic Surgery | 113 |
XLarge and XSmall | 129 |
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Common terms and phrases
According admissions adolescents adult advertising American appear attend beauty become body boys brand breast called celebrity City clothes companies consumer corporate cosmetic course create critics culture daughters Delia*s desire early Edison fashion feel films friends getting girls gives hair high school images increased It's kids less lives logos look magazines mall marketing means million mother movie never parents party percent plastic play popular says sell skater social spend stars started story street surgery talk teen Teen Vogue teenagers television tell tend there's things told trying turn tutors tweens University video game wear writes York young youth
Bibliographic information
| Title | Branded: The Buying And Selling Of Teenagers Art of Mentoring Series |
| Author | Alissa Quart |
| Edition | reprint |
| Publisher | Basic Books, 2004 |
| ISBN | 0738208620, 9780738208626 |
| Length | 247 pages |
| Subjects | › › Business & Economics / Consumer Behavior Business & Economics / Marketing / General Psychology / Developmental / Child |
| Export Citation | BiBTeX EndNote RefMan |