Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business
"Product placement has evolved from a novel marketing tactic to a key marketing strategy on a global scale."
Patrick Quinn, PQ Media
Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media.
Citing examples from film, to music video, to computer games, the author explains the: history and development of product placement; advantages of this form of brand advertising; methods employed by different brands
Most importantly, Branded Entertainment discusses the future possibilities for using this form of promotion to recreate an emotional connection with customers and exploiting the opportunities afforded by advances in technology to spread the message across multimedia channels.
"Lehu explores the long history of product placement , and discusses its potential in the future".
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History of product placement in the cinema
Films under a necessary advertising influence
The useful association of cinema and advertising 36
ADVANTAGES AND METHODS OF THE USE
Professional recommendations for effective placements
Respect for a legal framework and the desire for ethical
Using all available vectors
Controlling further opportunities
Stage direction of brands in the twentyfirst century
Towards a new strategic brand management
promotional campaign accompanying the release of the film
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Branded Entertainment: Product Placement and Brand Strategy in the ...
Limited preview - 2007