Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business
Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from film, music videos, and computer games, the author explains the history and development of product placement, advantages of this form of brand advertising, and methods employed by different brands. Most importantly, Branded Entertainment discusses the future possibilities for using this form of promotion to recreate an emotional connection with customers and to spread the message across multimedia channels.
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History of product placement in the cinema
Films under a necessary advertising influence
The useful association of cinema and advertising 36
ADVANTAGES AND METHODS OF THE USE
Professional recommendations for effective placements
Respect for a legal framework and the desire for ethical
Using all available vectors
Controlling further opportunities
Stage direction of brands in the twentyfirst century
Towards a new strategic brand management
promotional campaign accompanying the release of the film
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Branded Entertainment: Product Placement and Brand Strategy in the ...
Limited preview - 2007
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