Branding: A Guide for Your Journey to Best-practice Processes

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APQC, 2005 - Brand name products - 87 pages
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Contents

Brand Architecture
1
Brand Purpose
21
Brand Communication
35
Branding Cooperatively
51
Investing in Branding and Measuring Success
59
Where to Go From Here
75
About the Authors
81
About APQC
83
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