Branding Services: Global Perspective

Front Cover
N. M. Shanthi
ICFAI University Press, 2006 - Branding (Marketing) - 213 pages
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Services are differentiated from products, based on certain unique characteristics that they posses like intangibility, perishability, inseparability and heterogeneity. Due to these inherent characteristic features, the strategies for marketing services a

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Contents

Managing Global Brands to Meet
16
Benefits and Strategies
40
Branding for Banks
63
Copyright

7 other sections not shown

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