Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications

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John Wiley & Sons, Nov 19, 2009 - Business & Economics - 208 pages
In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.

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I consider this book a must-read for nonprofit communications professionals. Sarah Durham’s guide was invaluable to me as I lead my first rebranding process. Sarah understands the unique challenges nonprofits have with branding due to limited money and multiple audiences, and she provides practice advice about what is means to be a mission-driven organization. 

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About the author (2009)

Sarah Durham is the principal of Big Duck, a firm she founded in 1994 that works exclusively with nonprofits to help them raise money and increase their visibility through smart communications. Clients include the Robin Hood Foundation, United Way of New York City, American Jewish World Service, Women's Sports Foundation, Partnership for a Drug-Free America and other regional and national nonprofits. She frequently writes and contributes to articles in nonprofit trade publications. She is a volunteer trainer for the Support Center for Nonprofit Management and a frequent presenter at Association of Fundraising Professionals (AFP) and other nonprofit industry conferences.

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