Brandsimple: How the Best Brands Keep it Simple and Succeed

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Palgrave Macmillan, 2006 - Brand name products - 230 pages
In an era of mixed media messages, in which brands are extended to the breaking point and marketing theories compete for attention, it is difficult to create effective brands. Drawing on the authors' experience of working with the world's top brands, this book shows how to communicate with customers and make your brand resonate.

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