Brave new unwired world: the digital big bang and the infinite Internet

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J. Wiley & Sons, Mar 20, 2002 - Business & Economics - 314 pages
A whirlwind tour through the exciting landscape opening up around digital wireless communication
In The Brave New Unwired World, the CEO of one of today's hottest wireless businesses explores the latest thinking and trends in the exciting world of digital wireless communication and boldly predicts the future of this hot new field. He acquaints readers with the amazing technologies involved and the no less amazing profit opportunities opening up around them. Drawing upon his unique access to top management at Nokia, Ericsson, Motorola, Verizon, IBM, Cisco, Psion, Microsoft, and other key players, he profiles those who are vying to be among the first to cash in on the wireless revolution while holding their own against brilliant upstarts, government regulation, and the threat of extinction by competitors who appear from virtually nowhere, at any moment.

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About the author (2002)

ALEX LIGHTMAN is cofounder and CEO of Charmed Technology (, an MIT Media Lab spin-off. He is also a producer of the company's Brave New Unwired World wireless technology fashion show taking place at Internet World trade shows across the globe. A pioneer in Internet entertainment, Lightman has produced more than fifty Internet-related projects for a variety of clients, including Paramount Pictures, CNN, CNET, CKS, and Silicon Graphics. In addition to overseeing operations at Charmed Technology, Lightman has been a contributing editor to Red Herring magazine and In 1999, Lightman was named "Up-and-Comer" by Forbes magazine and was recognized by Chief Executive magazine as one of ten "CEOs of the Future." In addition, Animation magazine has crowned him a "cyberguru." Lightman is a 1983 graduate of MIT.
WILLIAM ROJAS is a director and founder of William Benton & Associates, Ltd., a Hong Kong-based business development and industry research consulting firm assisting companies in constructing business strategies in the IT/telecoms/Internet sectors. Over the last five years, Rojas has provided strategic, business development, market research, and systems engineering consulting services for a number of world-class firms, including Ascend/Lucent, Cisco, British Telecom, Hong Kong Land, NEC, Omron, Mitsubishi Corporation, the Japan Import Export Bank, and the National Bank of Ukraine. He is also a contributing senior telecoms analyst for the Economist Intelligence Unit, specializing in the Japanese telecommunications industry. Rojas has worked for a number of large firms, including General Electric, IBM, Reuters, and Nomura Research Institute.