Break Free: The Making of an Entrepreneur

Front Cover
iUniverse, 2005 - Business & Economics - 140 pages
0 Reviews
How to BREAK FREE From the Control of Others"I agree with Robert McCusker: Freedom and job satisfaction are the heart and soul of entrepreneurship."
-Mr. Daryl Grieman, Former Corporate Advertising Manager, Now Owner of the Final Frame Gallery"Bob McCusker understands the benefits of entrepreneurship in terms of personal freedom to create, to serve clients and community. This book is about getting rich in ways more meaningful than money-through relationships and the building of social capital that is so vital to the fabric of a vibrant community."
-Mr. Merrill Oster, an "Entrepreneur of the Century" in 2000; Founder, Oster Communications, Inc."As a marketing professional-and small business owner myself, I found many of your stories useful."
-Ms. Janet Kern, Marketing Coordinator, Advanced Heat Treat"It breaks away from being a bland step-by-step, own-your-own-business book. It's fun and inspirational, more than a professional how-to book."
-Ms. Cori Moriarty, Former Corporate Publicist, Now Publisherof Home-based Newsletter Services
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

ELEMENTARY CONCEPTS FOR SUCCESS
1
Top Priority
3
Learn Your Terms of Persuasion
4
You become what you think about
5
Where to Find Acres of Diamonds
6
Your Credit Rating
8
On Taking in Partners
9
Measuring Your Prospects
10
AIDA and The Naked Maples
31
101 5
33
Seek Unvarnished Advice Second Third Opinions
34
Crazy Horse Keeping Your Eyes on the Prize
35
Hows Your Ability to Deal With People?
37
The Lifeblood of Business
38
Use Economists Consultants Sparingly
39
GAINING BROADER PERSPECTIVES
40

ELEMENTARY MARKETNG
11
The Twin Battering Rams of New Business
12
Concentration X Repetition Effectiveness
13
Finding Your Niche
14
Do You Really Understand Capitalism?
15
Beware of Shoestring Accounting
16
Ban the UWord
17
The Old is Forever New
18
Groundhog Day I
19
Groundhog Day II
21
When to Start Growing Your Business
22
Consider Toastmasters to Polish Your Style
23
GETTING READY GETTING PAID
25
Ogilvys Favorite Headline
26
Your Ideas Have Value Dont Give Them Away
27
Youre in Charge of SelfRenewal
28
Make Sure You Get Paid
29
Money Makes Iron Float
41
Some of My Graphic Center Entrepreneurial Clients
43
Keep On Networking After You Bloom
51
HOWTO BREAK FREE
54
Mergers Acquisitions
55
Pink Slip Blues? Negotiate More Time
57
The Small Business Development Center
58
The OverQualified Facts of Life
59
A Few MomentofTruth Questions
60
Hold Your Breath and Open the Doors
61
Avoid Clients From Hell
62
Use Alliances to Avoid Payroll
63
Position Your Business Then Hold to It
64
Finding Your Niche Contd
65
Beware Blarney Baloney
66
Copyright

Other editions - View all

Common terms and phrases

Bibliographic information