Break Free: The Making of an Entrepreneur
How to BREAK FREE From the Control of Others"I agree with Robert McCusker: Freedom and job satisfaction are the heart and soul of entrepreneurship."
-Mr. Daryl Grieman, Former Corporate Advertising Manager, Now Owner of the Final Frame Gallery"Bob McCusker understands the benefits of entrepreneurship in terms of personal freedom to create, to serve clients and community. This book is about getting rich in ways more meaningful than money-through relationships and the building of social capital that is so vital to the fabric of a vibrant community."
-Mr. Merrill Oster, an "Entrepreneur of the Century" in 2000; Founder, Oster Communications, Inc."As a marketing professional-and small business owner myself, I found many of your stories useful."
-Ms. Janet Kern, Marketing Coordinator, Advanced Heat Treat"It breaks away from being a bland step-by-step, own-your-own-business book. It's fun and inspirational, more than a professional how-to book."
-Ms. Cori Moriarty, Former Corporate Publicist, Now Publisherof Home-based Newsletter Services
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ELEMENTARY CONCEPTS FOR SUCCESS
Learn Your Terms of Persuasion
You become what you think about
Where to Find Acres of Diamonds
Your Credit Rating
On Taking in Partners
Measuring Your Prospects
AIDA and The Naked Maples
Seek Unvarnished Advice Second Third Opinions
Crazy Horse Keeping Your Eyes on the Prize
Hows Your Ability to Deal With People?
The Lifeblood of Business
Use Economists Consultants Sparingly
GAINING BROADER PERSPECTIVES
The Twin Battering Rams of New Business
Concentration X Repetition Effectiveness
Finding Your Niche
Do You Really Understand Capitalism?
Beware of Shoestring Accounting
Ban the UWord
The Old is Forever New
Groundhog Day I
Groundhog Day II
When to Start Growing Your Business
Consider Toastmasters to Polish Your Style
GETTING READY GETTING PAID
Ogilvys Favorite Headline
Your Ideas Have Value Dont Give Them Away
Youre in Charge of SelfRenewal
Make Sure You Get Paid
Money Makes Iron Float
Some of My Graphic Center Entrepreneurial Clients
Keep On Networking After You Bloom
HOWTO BREAK FREE
Pink Slip Blues? Negotiate More Time
The Small Business Development Center
The OverQualified Facts of Life
A Few MomentofTruth Questions
Hold Your Breath and Open the Doors
Avoid Clients From Hell
Use Alliances to Avoid Payroll
Position Your Business Then Hold to It
Finding Your Niche Contd
Beware Blarney Baloney
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