Break from the Pack: How to Compete in a Copycat Economy

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Pearson Education, Limited, 2007 - Competition - 304 pages
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Avoid the 10 common mistakes that keep you mired in " commodity hell " ... and go where your competitors can't follow! - From the 180,000-copy bestselling author of The Leadership Secrets of Colin Powell. - Shows how to overcome the biggest business problem today - commoditization due to competitors' lightning-speed copies of expensive, time-consuming innovations. - Shows how any industry can take radical innovation underground, and execute with relentless discipline to break free from the pack.

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About the author (2007)

Oren Harari, PhD, is a Professor at the Graduate School of Business at the University of San Francisco and specialises in strategic and global management. He has been named by the Financial Times as one of the world's 40 'Best Minds' and for 12 years was a senior consultant and speaker for The Tom Peters Group.

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