Break from the Pack: How to Compete in a Copycat Economy
Avoid the 10 common mistakes that keep you mired in " commodity hell " ... and go where your competitors can't follow! - From the 180,000-copy bestselling author of The Leadership Secrets of Colin Powell. - Shows how to overcome the biggest business problem today - commoditization due to competitors' lightning-speed copies of expensive, time-consuming innovations. - Shows how any industry can take radical innovation underground, and execute with relentless discipline to break free from the pack.
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