Breaking Through: Implementing Customer Focus in Enterprises

Front Cover
Springer, Jun 4, 2004 - Business & Economics - 209 pages
0 Reviews
In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes. In an environment of falling margins the model shows how to increase value to customers and improve business results.
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

The Discovery
50
The Story
81
The Engagement
114
The Reward
151
References
191
Index
199
Copyright

Other editions - View all

Common terms and phrases

About the author (2004)

SANDRA VANDERMERWE is Professor of International Marketing and Services at Imperial College Management School, London. She is a prolific and bestselling author whose work is based on ongoing, application driven research and collaboration with leading thinkers and practitioners. She works with several leading companies, has published in numerous academic journals and is on the editorial board of several international journals. Her bestselling books include, From Tin Soldiers to Russian Dolls: Creating Added Value Through Services (Butterworth Heinemann, 1993), The 11th Commandment: transforming to 'Own' Customers (John Wiley, 1996) and Customer Capitalism: Getting Increasing Returns in New 'Market Spaces' (Nicholas Brearley, 1999).

Bibliographic information