Brewing Up a Business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery

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John Wiley & Sons, Jan 19, 2011 - Business & Economics - 304 pages
2 Reviews
Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery

Starting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest growing craft breweries.

In this newly updated Second Edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business. In several new chapters, he discusses Dogfish's most innovative marketing ideas, including how social media has become an integral part of the business model and how other small businesses can use it to catch up with bigger competitors. Calagione also presents a compelling argument for choosing to keep his business small and artisanal, despite growing demand for his products.

  • Updated to offer a more complete look at what it takes to keep a small business booming
  • An inspiring story of renegade entrepreneurialism and the rewards of dreaming big, working hard, and thinking unconventionally
  • Shows how to use social media to reach new customers and grow a business

For any entrepreneur with a dream, Brewing Up a Business, Second Edition presents an enlightening, in-depth look at what it takes to succeed on their own terms.

 

What people are saying - Write a review

This is not about beer

User Review  - soupvt - Overstock.com

If you are looking for a book that focuses on starting a brewing or beer related business this is not the one. This is more of Sams take on marketing. Some good stories but I was somewhat disappointed. Read full review

LibraryThing Review

User Review  - JonathanGorman - LibraryThing

Sam Calagione turns out to be a pretty good writer. Those expecting a lot of practical advice on starting up a small business or a brewery might want to turn elsewhere. Those looking for a text that ... Read full review

Contents

The Passion
The
TurningLemons into LemonFlavored
We
Keeping Your Balance
Keeping Your Fingers on the Pulse of Your Industry
The SmallBusiness Advantage Your Companys Identityis You First and Your
Bigger Faster and Cheaper versus Smaller Slower
GoingSocial
Stalkingthe Killer AppCreating
Small Innovation is BetterThanNo Innovation
Cash isKing WellSort
Leadership In Theory andin Practice
Effectively ManagingCoworkers
Working Toward Irrelevance
Copyright

Marketing on a SmallBusiness Budget

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About the author (2011)

SAM CALAGIONE is the founder and owner of Dogfish Head Craft Brewery in Milton, Delaware, one of the nation's fastest growing independent breweries, and Dogfish Head Brewings & Eats in Rehoboth Beach, Delaware. His innovative style has earned him a reputation as one of America's most adventurous entrepreneurs and brewers. A Small Business Association Businessman of the Year and a Huffington Post Game Changer for 2010, he is the star of the Discovery Channel's new show Brew Masters. He lives in Lewes, Delaware.

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