Brewing Up a Business: Adventures in Entrepreneurship from the Founder of Dogfish Head Craft Brewery

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John Wiley & Sons, May 27, 2005 - Business & Economics - 256 pages
2 Reviews
Entrepreneurial dreams do come true! Starting with nothing more than a home brewing kit, Sam Calagione founded Dogfish Head Craft Brewery and made it America's fastest growing independent beer. This unconventional business story reveals how Calagione found success by dreaming big, working hard, and thinking differently-and how you can do it too.

"Rarely is a book as good as a beer but this one is. It's written with humor, humility, and passion, essential ingredients for any entrepreneur."
-Bob Guccione Jr. founder of Spin magazine and Gear magazine

"Brewing Up a Business will inspire both entrepreneurs and aspiring small business people to have the confidence in following their dreams."
-Jim Davis Chairman and CEO of New Balance

"Sam Calagione embodies the spirit of a true Delaware entrepreneur. Starting out as the smallest brewery in the nation, Sam's ambition, acute business sense, and vision have allowed Dogfish Head Craft Brewery to successfully enter an extremely competitive market as Dogfish Head continues to leave an indelible mark on the beer industry."
-Ruth Ann Minner Governor of Delaware

"Everything you want to know about succeeding in business you can learn from beer. At least you can if it's the remarkable story of Dogfish Head Craft Brewery. Brewing Up a Business is like a 'how-to' manual for entrepreneurs. With humor, creativity, and wisdom, Sam Calagione has crafted a new kind of business book that's as unique as his great beer!"
-Joe Calloway author of Becoming a Category of One and Indispensable
 

What people are saying - Write a review

This is not about beer

User Review  - soupvt - Overstock.com

If you are looking for a book that focuses on starting a brewing or beer related business this is not the one. This is more of Sams take on marketing. Some good stories but I was somewhat disappointed. Read full review

LibraryThing Review

User Review  - JonathanGorman - LibraryThing

Sam Calagione turns out to be a pretty good writer. Those expecting a lot of practical advice on starting up a small business or a brewery might want to turn elsewhere. Those looking for a text that ... Read full review

Contents

Chapter 1 THE UNCONVENTIONAL BEGINNINGS OF AN ENTREPRENEUR
1
Chapter 2 BUSINESS FROM THE INSIDE OUT
19
Chapter 3 KEEPING YOUR BALANCE
34
Chapter 4 CREATING A BUSINESS OFFERING
52
Chapter 5 CRAFTING A BRAND IN A COOKIECUTTER WORLD
70
Chapter 6 MARKETING ON A SMALLBUSINESS BUDGET
86
Chapter 7 PUBLICITY STUNTS ARE POORLY NAMED
114
Chapter 8 STALKING THE KILLER APP
141
Chapter 9 SELLING DISTINCTION SPECIALIZATION AND VARIETY
166
Chapter 10 CASH IS KING WELL SORT OF
182
Chapter 11 LEADERSHIP
200
Chapter 12 EFFECTIVELY MANAGING EMPLOYEES
217
Chapter 13 WORKING TOWARD IRRELEVANCE
229
Chapter 14 TO SMALLBUSINESS SUCCESS
243
Index
247
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About the author (2005)

Sam Calagione is the founder and owner of Dogfish Head Craft Brewery in Milton, Delaware, the nation's fastest growing independent brewery, and Dogfish Head Brewing & Eats in Rehoboth Beach, Delaware. His innovative style has earned him a reputation as one of America's most adventurous entrepreneurs and brewers. The Small Business Association has named him Businessman of the Year. He lives in Lewes, Delaware.

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