Brewing Up a Business: Adventures in Entrepreneurship from the Founder of Dogfish Head Craft Brewery
Entrepreneurial dreams do come true! Starting with nothing more than a home brewing kit, Sam Calagione founded Dogfish Head Craft Brewery and made it America's fastest growing independent beer. This unconventional business story reveals how Calagione found success by dreaming big, working hard, and thinking differently-and how you can do it too.
"Rarely is a book as good as a beer but this one is. It's written with humor, humility, and passion, essential ingredients for any entrepreneur."
-Bob Guccione Jr. founder of Spin magazine and Gear magazine
"Brewing Up a Business will inspire both entrepreneurs and aspiring small business people to have the confidence in following their dreams."
-Jim Davis Chairman and CEO of New Balance
"Sam Calagione embodies the spirit of a true Delaware entrepreneur. Starting out as the smallest brewery in the nation, Sam's ambition, acute business sense, and vision have allowed Dogfish Head Craft Brewery to successfully enter an extremely competitive market as Dogfish Head continues to leave an indelible mark on the beer industry."
-Ruth Ann Minner Governor of Delaware
"Everything you want to know about succeeding in business you can learn from beer. At least you can if it's the remarkable story of Dogfish Head Craft Brewery. Brewing Up a Business is like a 'how-to' manual for entrepreneurs. With humor, creativity, and wisdom, Sam Calagione has crafted a new kind of business book that's as unique as his great beer!"
-Joe Calloway author of Becoming a Category of One and Indispensable
What people are saying - Write a review
LibraryThing ReviewUser Review - sarcher - LibraryThing
How big was their first brewing system? 10-gallons. I know this because it's related to the reader at least a half dozen times. There are a lot of repeated thoughts and stories in this book ... Read full review
This is not about beerUser Review - soupvt - Overstock.com
If you are looking for a book that focuses on starting a brewing or beer related business this is not the one. This is more of Sams take on marketing. Some good stories but I was somewhat disappointed. Read full review
Chapter 1 THE UNCONVENTIONAL BEGINNINGS OF AN ENTREPRENEUR
Chapter 2 BUSINESS FROM THE INSIDE OUT
Chapter 3 KEEPING YOUR BALANCE
Chapter 4 CREATING A BUSINESS OFFERING
Chapter 5 CRAFTING A BRAND IN A COOKIECUTTER WORLD
Chapter 6 MARKETING ON A SMALLBUSINESS BUDGET
Chapter 7 PUBLICITY STUNTS ARE POORLY NAMED
Chapter 8 STALKING THE KILLER APP
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Brewing Up a Business: Adventures in Entrepreneurship from the Founder of ...
No preview available - 2006