Brilliant, Crazy, Cocky: How the Top 1% of Entrepreneurs Profit from Global Chaos

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John Wiley & Sons, Jan 6, 2011 - Business & Economics - 272 pages
An unforgettable portrait of the emerging world's entrepreneurial dynamos Brilliant, Crazy, Cocky is the story about that top 1% of people who do more to change their worlds through greed and ambition than politicians, NGOs and nonprofits ever can. This new breed of self-starter is taking local turmoil and turning it into opportunities, making millions, creating thousands of jobs and changing the face of modern entrepreneurship at the same time. To tell this story, Lacy spent forty weeks traveling through Asia, South America and Africa hunting down the most impressive up-and-comers the developed world has never heard of....yet. The individuals profiled in Brilliant, Crazy, Cocky are distinct products of their own cultures, yet they share that same unmistakable cocktail of delusion, ambition, and brilliance that drove Bill Gates, Fred Smith, Donald Trump, and every other iconic American entrepreneur of the last few decades.

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Sarah Lacy has years of experience as a senior editor of Her out-of-the-box extraordinary thinking and her 20 weeks research on rising of other entrepreneurial countries is very well appreciated by many entrepreneurs across the world. I came across Sarah Lacy and her book during BigOmaha2011 conference, which I attended as a part of my 20 weeks entrepreneurial journey during Kauffman Global Scholars program 2011. During my 20 weeks long and great journey, from east-coast to west-coast and mid-west, I have come across more than 100 very successful entrepreneurs, business leaders, innovators, business tycoons and top B-school faculties. All of them are great people and best in their fields. But Sarah Lacy stands apart from many of them in her futuristic thinking. She talked about what US entrepreneurs should do in order to keep their American dream afloat. She spoke about how rest of the world's problems are very different from what entrepreneurs in US can imagine. US entrepreneurs should understand these problems and solve them in order to keep their innovation edge at the top of the world. She has well documented the thoughts in very lucid and interesting style, supported by real stories about entrepreneurs from India, China, Rwanda, Israel, Latin America, and Indonesia. She has looked into how they have successfully set-up multi-million dollar companies by solving problems specific to their nation and their people. I thank Sarah for writing such an eye opening book and helping entrepreneurs to look beyond US for new ideas and new problems. US entrepreneurs should not be complacent by thinking Silicon Valley as the only place which can do innovations. It is time, though not very late, to wake up and think beyond silicon valley. 


The Death of Risk in America
TooLittle Reward
Deng Xiaoping for the
Revenge of the Copycats
Indias Mighty Microeconomy
Do You Know Who You Are Talking
The Emerging Worlds Big Secret
Africas Hottest and Riskiest Startup
Beyond Greed and Fear

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About the author (2011)

Sarah Lacy is an award-winning journalist and author who has covered entrepreneurs for nearly fifteen years. She is a Senior Editor at, where she writes about global entrepreneurship, and is the author of Once You're Lucky, Twice You're Good: The Rebirth of Silicon Valley and Rise of Web 2.0. She blogs about her travels on

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