Brilliant Start-up: How to Set Up and Run a Brilliant Business

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Pearson Prentice Hall, 2008 - New business enterprises - 216 pages
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After the initial thrill of the idea, starting-up in business can seem a daunting, lonely, and risk-strewn path. The sole mission of Brilliant Start-Up is to give you full support every step of the way by making the whole process easier, meaning you remain inspired and on the road to success.

Brilliant Start-Up is structured around 8 practical stages that budding start-ups should go through, from the first idea to successful trading. The author Caspian Woods is a renowned entrepreneur and this book includes his vast experience of starting businesses, coaching new start-ups and interviewing hundreds of successful entrepreneurs from Bob Geldof to Phillip Green.

Following the advice and techniques in Brilliant Start-Up, you will:

* feel positive, energised and enthused

* be clear about the start-up process

* be able totailor it to suit your individual needs

* know which parts to focus on for success

* have practical tools to use, and details of where to go for further reading/support.

Joining the hugely successful Brilliant series, this book is set to become a bestseller and the No.1 book on small business in the UK.

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About the author (2008)

Caspian Woods has run businesses since his teens when he set-up the first UK yearbook publishing company and ran an events company. He has won a number of entrepreneurial awards including Young Scot of the Year, Young Achievers of Britain at Buckingham Palace, Shell Livewire, and Ernst and Young Trailblazers. He was recently appointed by Prince Charles as an ambassador for his youth business trust. Caspian currently runs a publishing agency producing magazines on small business for the likes of Scottish Enterprise, Clydesdale Bank, Bank of Scotland.

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