Bringing Geographical Information Systems into Business
The complete guide to choosing and using GIS in business
Over the last few years, Geographical Information Systems (GIS)have become less expensive and easier to use, and the tremendouspotential of GIS to boost business productivity is finally beingrealized. Incorporating the latest developments in GIS technologyand applications, this book explores what GIS has to offercompanies in many different areas of industry today and how it canbe successfully integrated into existing business operations.
Building on the success of its predecessor, this Second Editioncovers every key aspect of using GIS in business. It explains whatGIS is and helps readers gain a clear understanding of the costsand benefits of moving to a GIS. New case studies from both themanufacturing and service sectors illustrate how GIS can supporttactical and strategic business decision-making, and the book'sunbiased coverage of commercially available GIS software isinvaluable for anyone involved in selecting a GIS system andgetting it up and running.
With a practical, real--world approach, the book also addresses themain issues involved in GIS implementation, paying particularattention to the integration of GIS within an organization'sexisting management information system.
An increasingly vital tool for operations and delivery of goods andservices, GIS makes terrific business sense for many companies-butonly when properly selected and applied.
This book gives GIS consultants, practitioners, and othersconsidering the move to GIS the foundation they need to put thispowerful technology to work effectively in business.
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Using Geographical Knowledge in Business
THE MANAGEMENT OF GEOGRAPHICAL INFORMATION
What Is a Geographical Information System?
GIS and Information Strategies
The Nature of Geographical Data
THE ORGANIZATIONAL CHALLENGE
GIS for Decision Support
Making the Business Case for Investment in GIS
Implementation of the GIS Project
USING GEOGRAPHICAL INFORMATION IN BUSINESS
Other editions - View all
applications of GIS approach Arby's Association for Geographical attribute data automated benefits building societies business strategy capability census Chapter competitive Conrail corporate cost D. W. Rhind data sets database Decision Support Systems discussed environment example executive information systems factors Figure framework functions geodemographic geographical data Geographical Information Systems GIS applications GIS in Business GIS project GIS technology GIS World Books Grimshaw identified IKEA implementation important industry information strategy information technology integrated International investment in GIS issues Land Information linked London Longman Scientific M. F. Goodchild MassMutual MicroVision NON-TARGET operational organization organizational paradigm planning postcode potential problems Proceedings retail Scientific & Technical SDSS sector spatial analysis spatial data stage survey systems development tactical target taxonomy Telekom Malaysia tion United Kingdom users Volvo Cars Europe Woolwich Building Society zip code