Bringing Geographical Information Systems Into Business

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John Wiley & Sons, 2000 - Business & Economics - 346 pages
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The complete guide to choosing and using GIS in business

Over the last few years, Geographical Information Systems (GIS) have become less expensive and easier to use, and the tremendous potential of GIS to boost business productivity is finally being realized. Incorporating the latest developments in GIS technology and applications, this book explores what GIS has to offer companies in many different areas of industry today and how it can be successfully integrated into existing business operations.

Building on the success of its predecessor, this Second Edition covers every key aspect of using GIS in business. It explains what GIS is and helps readers gain a clear understanding of the costs and benefits of moving to a GIS. New case studies from both the manufacturing and service sectors illustrate how GIS can support tactical and strategic business decision-making, and the book's unbiased coverage of commercially available GIS software is invaluable for anyone involved in selecting a GIS system and getting it up and running.

With a practical, real--world approach, the book also addresses the main issues involved in GIS implementation, paying particular attention to the integration of GIS within an organization's existing management information system.

An increasingly vital tool for operations and delivery of goods and services, GIS makes terrific business sense for many companies-but only when properly selected and applied.

This book gives GIS consultants, practitioners, and others considering the move to GIS the foundation they need to put this powerful technology to work effectively in business.
 

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Contents

Using Geographical Knowledge in Business
1
THE MANAGEMENT OF GEOGRAPHICAL INFORMATION
25
What Is a Geographical Information System?
27
GIS and Information Strategies
52
The Nature of Geographical Data
84
THE ORGANIZATIONAL CHALLENGE
113
GIS for Decision Support
115
Making the Business Case for Investment in GIS
144
Implementation of the GIS Project
169
USING GEOGRAPHICAL INFORMATION IN BUSINESS
197
Application Capabilities
199
Operational Applications
228
Tactical Applications
258
Strategic Applications
295
CONCLUSION
327
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About the author (2000)

DAVID J. GRIMSHAW, PhD, is Senior Lecturer in Information Systems at the Cranfield School of Management, Cranfield University, Bedford, England.

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