Bringing Home the Business: The 30 Truths Every Home Business Owner Must Know

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Perigee Book, 2000 - Business & Economics - 259 pages
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Kim Gordon, Entrepreneurs Business Start-Ups columnist and author of Growing Your Home-Based Business, has become one of the nation's foremost experts in the small office/home office market. Now in this guide -- which serves as the basis of an upcoming special on public television -- she reveals the 30 essential truths every home business owner must know, not only to survive, but to flourish in today's competitive market...

There are over 24 million home-based businesses currently in operation, but the majority of the owners do not have any marketing experience or knowledge. Offering expert, step-by-step advice, this helpful book presents 30 marketing truths, covering topics from competition analysis and market identification to successful selling formulas and new business technology. Following each truth is a checklist for readers to keep them focused on their goal -- winning customers and keeping them.

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About the author (2000)

Kim T. Gordon is the author of Growing Your Home-Based Business. One of the country's foremost experts on the small office/home office market, her national appearances have helped thousands increase their business success. In addition to her columns for Entrepreneur's Business Start-Ups, she has appeared on the television and radio shows "World News Tonight with Peter Jennings," and The Wall Street Journal Radio Network, and in Newsweek magazine. She has been a spokesperson for Sprint, Office Depot, and Canon Computers. She lives in Silver Springs, Maryland.

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