British Fashion Design: Rag Trade Or Image Industry?

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Psychology Press, 1998 - Business & Economics - 208 pages
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Stressing the social context of cultural production, McRobbie focuses on British fashion and its graduate designers as products of youth street culture.British Fashion Design explores the tensions between fashion as art form, and the demands of a ruthlessly commercial industry. Based on interviews and research conducted over a number of years, Angela McRobbie charts the flow of art school fashion graduates into the industry; their attempts to reconcile training with practice, and their precarious position between the twin supports of the education system and the commercial sector. Stressing the social context of cultural production, McRobbie focuses on British fashion and its graduate designers as products of youth street culture, and analyses how designers from diverse backgrounds have created a labour market for themselves, remodelling 'enterprise culture' to suit their own careers.
 

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Contents

Great debates in art and design education
17
The fashion girls and the painting boys
33
Fashion education trade and industry
53
What kind of industry? From getting started to going bust
68
A mixed economy of fashion design
89
The art and craft of fashion design
102
Manufacture money and markets in fashion design
117
A new kind of rag trade?
139
Fashion and the image industries
151
Livelihoods in fashion
175
Notes
190
Index
199
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The Culture of Design
Guy Julier
Limited preview - 2007
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About the author (1998)

Angela McRobbie is Professor of Communications at Goldsmiths College, London, and her recent books include: "British Fashion Design" (Routledge, 1998), " In the Culture Society", (Routledge, 1999), and "Feminism and Youth Culture: Second Edition" (Palgrave, 2000)

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