British Tourism: The Remarkable Story of Growth

Front Cover
Tourism at any point in time is in many ways a mirror of economic and social change. The changes in British society in the decades from the 1950s to the 21st century are reflected in the forms of tourism that the British have been able to aspire to and afford. 'British Tourism: A Remarkable Story of Growth' identifies the most significant of these changes and places them in an historical context highlighting four distinctive eras. Now in paperback it includes four colour photos as well as two brand new chapters on tourism in Scotland and Wales.

It looks in detail at the following key areas:

* The roots of post war tourism growth
* Developments in transport and regulation
* Developments in accommodation and visit attractions
* Marketing developments and trends - the role of entrepreneurs
* Tourism trends into the 21st century

Offering a comprehensive evaluation of post war developemnts in the British tourism industry, British Tourism: The remarkable story of growth, acts as a single reference resource suitable for a wide ranging readership from students on tourism courses and practitioners in the travel and tourism industries

* Now in paperback with colour photos, and two brand new chapters on tourism in Scotland and Wales
* Offers comprehensive evaluation of post war developments in the British tourism industry
* Acts as a single reference resource for students and academic researchers

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Chapter 1 The interwar years 1919 to 1939 and the impact of the Second World War 193945
Chapter 2 Overview of growth and change 1945 to 1995
Chapter 3 Comparing tourism in 1950 with today
Chapter 4 Developments in accommodation and attractions
Chapter 5 Developments in transport
Chapter 6 Marketing developments and trends entrepreneurs and changing business models in British tourism
Chapter 7 National organization for tourism in Britain
Chapter 8 The Welsh and Scottish Tourist Boards
Appendix I The contribution of the late L J Lickorish CBE 1922 to 2002
Appendix II The British Travel Educational Trust 1970 to 2004
Appendix III Defining and measuring tourism and the tourism industry
Appendix IV Chronology of general events affecting the UK and influencing tourism patterns between 1945 and 1995
Appendix V Selected statistics of UK tourism with a health warning
Appendix VI National tourist boards in Britain Whats in a name?
Selected Bibliography

Chapter 9 The story looking ahead in the twentyfirst century

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About the author (2007)

After a career starting with Procter & Gamble, followed by the British Tourist Authority and the University of Surrey, Victor Middleton has been an independent management consultant, academic and author since 1984. He has a wide portfolio of international interests in travel and tourism, in marketing, research and sustainability. Over the years he has worked in many parts of the world and holds appointments as Visiting Professor at Oxford Brookes University and the University of Central Lancashire. He is a founder fellow (1977) and former chairman of the UK Tourism Society. A well known author, Victor Middleton has written several books and over one hundred articles and reports.

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