British Television Advertising: Cultural Identity and Communication
Commercial television in the UK began in 1955 and television advertisements have come to be an accepted part of the spectacle offered to the viewer and, more recently, to be considered, by some, as a bastion of "Britishness" in a world of increasing media globalization. More than the programmes themselves, advertisements are firmly rooted in the society for which they are intended and can be seen as a reflection of the attitudes and perceptions of that society. The relationship between adverts and programmes is changing and commercials themselves cannot stand still. Product adverts primarily serve a commercial purpose, but the promotion of new goods and services and the representation of others are equally evocative of changes in social trends and conventions, while government ads have moved on from a purely informative role, highlighting health and welfare questions, to become something more obviously prescriptive, in their attempts to set the limits of (good) citizenship and to establish norms of conduct. apposite analogy.
What people are saying - Write a review
We haven't found any reviews in the usual places.
CODES AND PROPRIETIES
THE FIRST TWENTYFIVE YEARS OF PRODUCT
HI THE COMMERCIAL SPIRIT OF THE 1980s
6 other sections not shown
Other editions - View all
accepted achieved adults adverts agencies appeal argument associated attitudes attractive audience Babycham became become behaviour brand Britain British Airways British television BSkyB cable campaign Carling Black Label cent channels charities claims Code comic commercial television Committee communication concerning Conservatives consumer creative culture decade economic effect election emphasised encourage example favoured feature figures film GMTV government advertising humour identity Independent Television initial interest John Cleese John Major Labour less London major Margaret Thatcher Martin Davidson million offered organisations party period PG Tips play political popular portrayal potential presented privatisations programmes promotion question recognisable regulations reinforce Renault 25 responsibility role Saatchi and Saatchi satellite scenes showed shown slogan social society standards stereotypes substantial techniques television advertising television commercials television companies Thatcher viewer voice-over washing woman