Broadcast Talk

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Paddy Scannell
SAGE, Jul 25, 1991 - Mass media and language - 224 pages
This volume demonstrates the relevance of talk and its analysis to understanding the communicative process in television and radio. As the contributors to this book illustrate, the study of talk on radio and television addresses central questions of how institutional authority and power are maintained, how the media construct audiences and how audiences make sense of programme output. In terms of styles of discourse, the book covers the range of broadcast talk, both formal and informal. Theoretically, it draws on ideas from discourse and conversational analysis, pragmatics and critical linguistics, and on the ideas of Goffman, Garfinkel and Habermas.

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Page 4 - Levinson opts for the narrow definition: conversation may be taken to be that familiar predominant kind of talk in which two or more participants freely alternate in speaking, which generally occurs outside specific institutional settings like religious services, law courts, classrooms and the like.
Page 3 - Matheson conducted a series of experiments with broadcast talks which led her to the view that it was useless to address the microphone as if it were a public meeting, or even to read it essays or leading articles. The person sitting at the other end expected the speaker to address him personally, simply, almost familiarly, as man to man.
Page 14 - That the man in the street should have anything vital to contribute to broadcasting was an idea slow to gain acceptance. That he should actually use broadcasting to express his own opinions in his own unvarnished words, was regarded as almost the end of all good social order.

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