Broadcast advertising & promotion: a handbook for students and professionals

Front Cover
Hastings House, Sep 1, 1983 - Business & Economics - 449 pages
0 Reviews
Describes the duties of the broadcast promotion director and recommends methods for advertising the programs of radio and television stations

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Introduction
3
The Scope of the Job
6
A Brief History
19
Copyright

23 other sections not shown

Common terms and phrases

Bibliographic information