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addition advertising affiliate stations ager Arbitron areas attract audi audience basic budget buying cable companies cable industry cable system cable television cable's Cablevision channels chapter clients commercial competition corporate cost creative customers decision direct broadcast satellite ence expenses Fairness Doctrine film format franchise goals grams income increase independent stations involved issues Judy Nelson major manager's marketplace Meadowbrook ment ming MSOs network programs newscasts on-air operating percent personnel position potential problem profit program director projections promotion director public broadcasting public television radio stations ratings responsibility revenue salaries sales department sales manager sales staff satellite schedule sell share shows sion spot station managers Steve Stone story subscribers success syndicated programs target technologies television stations television's tion tional tive TopView Total TV stations viewers WCVB-TV WDMD WDMD-TV WMCC WSBK-TV