Broadcast/cable Programming: Strategies and Practices

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Wadsworth Publishing Company, 1997 - Cable television - 471 pages

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Contents

PART ONE PROGRAMMING RESOURCES AND CONSTRAINTS
1
Structural Considerations
10
Five Issues for Programmers
17
Copyright

38 other sections not shown

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About the author (1997)

Susan Tyler Eastman is a professor in the Department of Telecommunications at Indiana University. She earned her BA from the University of California, her MA from San Francisco State University, and her PhD from Bowling Green State University.

Douglas A. Ferguson is Professor and Program Director of the Graduate Certificate Program in the Department of Communication, College of Charleston. He also serves as editor-elect of the JOURNAL OF RADIO STUDIES, 2005a2008. Dr. Ferguson earned a bachelor's and master's degree from The Ohio State University and his doctorate from Bowling Green State University.

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