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PART ONE PROGRAMMING RESOURCES AND CONSTRAINTS
Five Issues for Programmers
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advertising appeal Arbitron audi audience flow barter broadcast networks cable networks cable operators cable services cable systems cable television Chapter comedy commercial competition cost counterprogramming daypart daytime demographic early fringe entertainment episodes example films first-run format game shows grams half-hour households independent stations late late-night lead-in license lineup listeners major million ming morning network programs newscast Nielsen Nielsen Media Research night off-network offered pay-per-view peoplemeters percent period popular prime prime-time produced promotion Public Broadcasting public radio public television purchase ratings reports revenue Roseanne satellite schedule share Showtime sion sitcoms situation comedies slot soap operas strategy subscribers success syndicated programs talk shows target television programming television stations tion usually viewers viewing watch WDTN week