Broadcast/cable/web Programming: Strategies and Practices
Wadsworth/Thomson Learning, 2002 - Business & Economics - 466 pages
In this revision of the market-leading text, Susan Eastman and Douglas Ferguson, two noted scholars and experts in the area of broadcast programming, provide students with the most accurate and current information on the techniques and strategies used in the programming industry. The text has helped professors teach this course with clear current illustrations and examples, and just right approach of student friendly writing. Comprehensive, accurate and up- to- date, the text covers all aspects of programming for broadcast, cable, radio, and the Web.
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What Is Programming?
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advertising affiliates appeal Arbitron audi audience audio basic broadcast networks broadcast stations cable and satellite cable networks cable operators cable systems Chapter comedy commercial companies competition cost daypart daytime demographic DirecTV ence entertainment episodes ESPN example films first-run format Fox Sports game shows grams homes households Internet license lineup listeners major million ming morning multichannel Music Choice network programs newscasts Nielsen Nielsen Media Research off-network offer on-air pay-per-view peoplemeter percent popular premium prime prime-time produced program services promotion public television ratings reports revenue schedule set-top boxes share Showtime signals situation comedies slot soap operas strategies subscribers syndicated programs talk shows target tele Telemundo television programs television stations tion Univision USA Network viewers viewing watch week