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action actors advertising appeal audience audio Barney Miller basic begin better Bradstone broadcast writing camera Chromakey cliches commercial continuing characters copy course cues dialog disc jockey docudrama documentary Ellen episode example FADE FRED funny gags give Goon Show humor idea important inch jokes keep line count listener look Lou Grant main characters major material miniseries newscaster performers picture play plot prepared probably problem production pronunciation public service announcement radio comedy radio drama recorded Roper rules scene screen script format segment sell sentence Sesame Street shooting shot simply situation comedy slide slug soap opera sometimes specific Stanley Roper stations story studio style tape techniques theme things Three's Company transition typewriter usually videotape viewer visual voice written