Broadcasters and Citizens in Europe: Trends in Media Accountability and Viewer Participation

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Paolo Baldi, Uwe Hasebrink
Intellect Books, 2007 - Language Arts & Disciplines - 116 pages
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European media is experiencing a paradoxical form of growth: as media outlets surge and new technologies develop, major broadcasting companies are consolidating like never before. In Broadcasters and Citizens in Europe, an esteemed group of contributors look at what this paradox might mean for the European community. Are broadcasting audiences better informed than they were twenty years ago? And how has the advent of the European Union changed media practices? This essential volume explores a new media world in the context of a continent in flux.

“The book is a good source of information about institutional arrangements developed in European countries in the field of audio-visual policy. It gives an interesting and well-written account of how particular European countries and the European Union try to deal with different problems deriving from the ethical dilemma inscribed in the construction of media systems.”—Magdalena Rek, Journal of Contemporary European Studies “Communication scholars will benefit from the focus on research from across Europe along with the theoretical implications. For media policy-makers and members of civic organisations, the taxonomy of instruments will provide an overview for possible policy development. Finally, the clarity with which this book is written will help college students understand the field of media and social responsibility.”— Jarim Kim, Media International Australia
 

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Contents

overview of a European study
9
a fragmented picture
17
the long wave shift in conceptions of accountability
33
The protection of viewer rights in Europe
53
1 Basic general principles
54
2 Main instruments and obligations
55
3 Three types of countries
58
33 Countries in progress
69
5 Conclusions
88
policies and instruments
93
instruments and procedures
94
2 General principles on consumer protection
100
3 Relevant EU policies and advisory bodies
102
4 Conclusions
104
Abbreviations and Acronyms
107
References
109

4 Conclusion
72
Media users participation in Europe from a civil society perspective
75
2 Viewers civil society actors?
79
4 Viewer associations
82
About the authors
115
Back Cover
117
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About the author (2007)

Paolo Baldi, the former head of research at the European Broadcasting Union, is a media consultant in Geneva, Switzerland.Uwe Hasebrink is director of the Hans Bredow Institute for Media Research, and Professor of Empirical Communication Research at the University of Hamburg, Germany.

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