Broadcasting and Cable: An Elementary Historical Programming Structure Sourcebook
A textbook surveying the history of American broadcasting, focusing on programming, audiences, and the influence the electronic media exerts upon the public.
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Systems of Organization and Control
Factors Affecting Types of Programs
Radio and Television HistoryDevelopment of Pro
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A. C. Nielsen advertising age groups agencies American attention attractive average basis broadcast and cable broadcast or cable cable facility cable outlets cable programs cablevision character cities companies conflict coverage daytime hours disc jockey dramatic programs educational effective emotional stimulation entertainment factors featured personality Federal Communications Commission film frequency government-owned corporation grams Gunsmoke human interest important individual involvement listeners and viewers listeners or viewers major million musical programs needed listeners network program operating percent period potential audience presented production purpose materials radio and television radio networks radio stations receiving sets revenue scheduled sets-in-use figure sex appeal signal situation Situation Comedy skywave sponsored station or cable syndication teenagers telephone television and cable television networks television or cable television programs television stations total number tuned type of listener types of programs unit variety programs week women