Brownie Points: Seven Steps to Success for Woman Entrepreneurs from One Who Made It

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Agate Publishing, Mar 1, 2009 - Business & Economics - 128 pages
Aundrea Lacy tells the story of how she founded her business, Luv Brownies and grew it into a success. Along the way she offers up the kind of brass-tacks lessons of use to any entrepreneur, but especially women, who face unique challenges in starting their own companies. Lacy explains how she not only weathered major business challenges, but also overcame enormous personal difficulties on the path to success. Now with her business celebrating its tenth anniversary, she’s created a powerful resource for others, full of concrete, hands-on advice to help focus effort, solve problems, meet challenges, and make the most of opportunities. Lacy’s hard-won experience and positive yet practical perspective offer invaluable wisdom to anyone wishing to start a company of their own.

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Starting from Zero
Organize Your Life Your Priorities and Your Work
Understand and Plan Your Finances Both Personal and Business
Start Small and Create a Solid Business Plan Around Something You Love
Design and Document Repeatable Processes
Design an Integrated Marketing Campaign
Get Still and Listen to that Little Voice

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About the author (2009)

Aundrea Lacy, born and raised in San Francisco, has been a model, a television journalist, and a marketing executive for Fortune 500 companies. She earned her MBA from Golden State University. In 1996, she went from baking brownies for friends to building her own online bakery business, Luv Brownies. In addition, she gives career presentations for girls and women from around the country.

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