Brownie Points: Seven Steps to Success for Woman Entrepreneurs from One Who Made It

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Agate Publishing, Mar 1, 2009 - Business & Economics - 128 pages
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Aundrea Lacy tells the story of how she founded her business, Luv Brownies and grew it into a success. Along the way she offers up the kind of brass-tacks lessons of use to any entrepreneur, but especially women, who face unique challenges in starting their own companies. Lacy explains how she not only weathered major business challenges, but also overcame enormous personal difficulties on the path to success. Now with her business celebrating its tenth anniversary, she’s created a powerful resource for others, full of concrete, hands-on advice to help focus effort, solve problems, meet challenges, and make the most of opportunities. Lacy’s hard-won experience and positive yet practical perspective offer invaluable wisdom to anyone wishing to start a company of their own.
 

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Contents

Starting from Zero
1
Organize Your Life Your Priorities and Your Work
19
Understand and Plan Your Finances Both Personal and Business
39
Start Small and Create a Solid Business Plan Around Something You Love
53
Design and Document Repeatable Processes
87
Design an Integrated Marketing Campaign
97
Get Still and Listen to that Little Voice
155
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About the author (2009)

Aundrea Lacy, born and raised in San Francisco, has been a model, a television journalist, and a marketing executive for Fortune 500 companies. She earned her MBA from Golden State University. In 1996, she went from baking brownies for friends to building her own online bakery business, Luv Brownies. In addition, she gives career presentations for girls and women from around the country.

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