Build Your Beverage Empire

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Jorge Olson, Feb 1, 2009 - Business & Economics - 268 pages
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Learn to develop and sell your beverages including new age beverages, alcoholic and non alcoholic beverages like energy drinks, soda, tea, water, vodka, tequila beer or any other type of beverage. A step by step guide teaching you how to develop and brand your beverage, reach your perfect target market and sell it using wholesalers, distributors, convenience stores and supermarkets. Discover every single beverage sales and distribution channel and how to penetrate it with your beverages. While reading the book you will prepare spectacular distributor programs to support all type of accounts, get see through in stores and have customers for life. This book is a must read for anyone in the beverage industry from executives to sales people, marketing managers, brand managers, merchandisers as well as production specialists. After finishing the book you will be an expert in every segment of the beverage business; from developing a brand in the drawing board to reaching your target market correctly, writing your business plan and executing it with sales and distribution. Learn from the authors, Carlos Lopez and Jorge Olson, founders of Liquid Brands Management, Inc. and the national experts in beverage branding, sales and marketing.
 

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Contents

Introduction
11
Size of the New Age Beverage Business
25
The Good The Bad And The Ugly
38
Types of Products
57
PART TWO
71
Product Development
91
Drink Concept
94
Ingredients Taste
109
Special Production Programs Joint Ventures
122
Marketing Your NAB Developing Your Marketing
135
Point of Sale Promotion Distribution
159
Evaluating Developing Your Distribution Plan
176
Sales Your New Age Beverage
210
Selling to Retailers Consumers
229
Conclusion
254
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About the author (2009)

Jorge S. Olson is a dynamic, motivating and humorous storyteller. He has a passion for people, business and life. It is this passion that shines and translates in his stories, books and conversations.He will maintain you entertained with stories, knowledge, experience and a dynamic pace that will keep you glued to his books. Jorge is funny, inspirational and motivational.Jorge Olson grew up in Mexico with no running water and no electricity. He managed to land his first CEO position at the young age of 28. By 31 he was a veteran technology and consumer goods executive, consultant and owner of several wholesale distribution companies. Jorge is an entrepreneur, consultant, writer, speaker and family man. He is a self proclaimed "Eternal Teenager!"His advice and knowledge is sought after by executives, investors, entrepreneurs and everyday people looking for self empowerment and growth. More than 250,000 people subscribe to his newsletters and discussion groups.In his daily work Jorge helps companies in marketing and strategy. He also gives regular keynote speeches and training sessions on marketing, sales, distribution, leadership, teamwork and self improvement. He has launched publicly traded companies and six private companies as well as more than 1,000 consumer goods.Jorge S. Olson, is passionate about art, business, change, self improvement and social evolution. He wants to live and experience as much as possible and prays to live long enough to write about it. He now resides in San Diego, California where he is working on achieving his life long dream of writing to make a difference, to influence and evoke strong feelings and deep thought from readers.

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