Build Your Beverage Empire
Learn to develop and sell your beverages including new age beverages, alcoholic and non alcoholic beverages like energy drinks, soda, tea, water, vodka, tequila beer or any other type of beverage. A step by step guide teaching you how to develop and brand your beverage, reach your perfect target market and sell it using wholesalers, distributors, convenience stores and supermarkets. Discover every single beverage sales and distribution channel and how to penetrate it with your beverages. While reading the book you will prepare spectacular distributor programs to support all type of accounts, get see through in stores and have customers for life. This book is a must read for anyone in the beverage industry from executives to sales people, marketing managers, brand managers, merchandisers as well as production specialists. After finishing the book you will be an expert in every segment of the beverage business; from developing a brand in the drawing board to reaching your target market correctly, writing your business plan and executing it with sales and distribution. Learn from the authors, Carlos Lopez and Jorge Olson, founders of Liquid Brands Management, Inc. and the national experts in beverage branding, sales and marketing.
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Size of the New Age Beverage Business
The Good The Bad And The Ugly
Types of Products
Special Production Programs Joint Ventures
Marketing Your NAB Developing Your Marketing
Point of Sale Promotion Distribution
Evaluating Developing Your Distribution Plan
Sales Your New Age Beverage
Selling to Retailers Consumers
Other editions - View all
7-Eleven advertising age beverage market age drinks basic Beverage World bottle bottler broker budget business plan buyer chain chapter club competition concept contract convenience store costs delivery develop your drink distribution structure distributor package distributors and retailers drink developers drink production drinks market drop shipping elevator pitch energy drinks example expensive Fiji Water flavor house give Glacéau important incentive ingredients investment label launch look manufacturer marketing plan million NAB's need to know opportunity options pallets Point of Sale POS materials potential pricing product sold profit margin promotions retailer package retailers and distributors samples selling to retailers shelf slotting fees Snapple soda sports drinks success supermarket talk target market taste things tier distributors tier one distributors trade shows truckload types of distributors Vitamin Water VitaminWater warehouse program warehousing wholesaler