Build a World Wide Web Commerce Center: Plan, Program, and Manage Internet Commerce for Your Company

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Wiley, Jun 6, 1996 - Business & Economics - 432 pages
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A total blueprint for building and managing a state-of-the-art Web commerce center

rom net.Genesis Corporation, cutting-edge pioneers in Web site and software development, comes this comprehensive guide to creating a state-of-the-art commerce center on the World Wide Web.

This book teaches Webmasters and businesses of all sizes how to use Windows NT-based. Web server software to establish a secure and sophisticated commerce site. The savvy techniques and guidelines in this book open up the exploding Web marketplace to a broad new range of businesses, small and large, by making electronic commerce manageable and affordable.

Build a World Wide Web Commerce Center integrates all of the crucial technical and business issues you'll need to master to set up a secure Windows NT Web commerce server, prepare content for the site, and support marketing and selling functions. You'll learn how to:

  • Formulate an effective Web commerce strategy that anticipates marketplace needs and technological trends
  • Choose and set up Web server software packages that can grow with your company and enable either immediate or future online transactions
  • Create Web server-based software programs that support secure transactions
  • Select and implement appropriate Internet payment schemes
  • Configure and customize leading Windows NT commerce servers, including Microsoft's Internet Information Server
  • Support and manage your commerce site with usage tools, database connectivity, and customer support discussion groups
  • Employ proven Web-site business and technical strategies used at top corporations

Build a World Wide Web Commerce Center is an indispensable working resource for Webmasters and managers in companies of all sizes planning or contemplating Web commerce.

Net.Genesis Corporation is a leading provider of tools for Web site developers and a leading consultant on Internet strategy. Creator of several pioneering Web programs, its clients include CBS, Microsoft, Fox Network, and the New York Times. net.Genesis writes a major technical column in Internet World and is the author of Build a Web Site. net.Genesis is a founding sponsor of the Webmaster's Guild.

Visit our Web site at: http://www.wiley.com/compbooks/

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Contents

Why You Can Build Your Own Commerce Server Now
17
Beyond Publishing and on to Commerce
29
The Business Side of a Web Site
43
Copyright

11 other sections not shown

Common terms and phrases

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