Build a World Wide Web Commerce Center: Plan, Program, and Manage Internet Commerce for Your CompanyA total blueprint for building and managing a state-of-the-art Web commerce center rom net.Genesis Corporation, cutting-edge pioneers in Web site and software development, comes this comprehensive guide to creating a state-of-the-art commerce center on the World Wide Web. This book teaches Webmasters and businesses of all sizes how to use Windows NT-based. Web server software to establish a secure and sophisticated commerce site. The savvy techniques and guidelines in this book open up the exploding Web marketplace to a broad new range of businesses, small and large, by making electronic commerce manageable and affordable. Build a World Wide Web Commerce Center integrates all of the crucial technical and business issues you'll need to master to set up a secure Windows NT Web commerce server, prepare content for the site, and support marketing and selling functions. You'll learn how to:
Build a World Wide Web Commerce Center is an indispensable working resource for Webmasters and managers in companies of all sizes planning or contemplating Web commerce. Net.Genesis Corporation is a leading provider of tools for Web site developers and a leading consultant on Internet strategy. Creator of several pioneering Web programs, its clients include CBS, Microsoft, Fox Network, and the New York Times. net.Genesis writes a major technical column in Internet World and is the author of Build a Web Site. net.Genesis is a founding sponsor of the Webmaster's Guild. Visit our Web site at: http://www.wiley.com/compbooks/ |
Contents
Why You Can Build Your Own Commerce Server Now | 17 |
Beyond Publishing and on to Commerce | 29 |
All Roads Lead to Taking Plastic | 37 |
Copyright | |
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