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CABLE SYSTEMS AND PUBLIC BROADCAST STATIONS
THE M80 EXECUTIVE STUDY
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actual number ad-supported local basic advance program schedules advertising on commission basic channel broadcast programming Producing BROADCASTERS COULD COOPERATE cable and broadcast cable at different cable programming cable system Cable Television Cross-promoting cable Developing a regional distant signals DK/REF entertainment or informational entire news programs force to sell Gersin Associates informational local programs joint ventures MSO executives newscasts on cable notice of program number of respondents Numbers shown on-the-air broadcasters pay channel percent pledge drives Producing commercial spots Producing local public Producing local sports Producing radio/cable simulcasts Producing special ad-supported program protection requests programs for cablecasting public affairs shows public broadcast station public television stations radio sales force Rebroadcasting local TV regional news channel reimposition of syndex Reymer & Gersin schedules for distant segments for insertion sell cable advertising shown are actual shows for cablecasting Southfield special ad-supported entertainment Sponsoring audience research Sponsoring community events spots for inserts TV newscasts