Building Buzz: How to Reach and Impress Your Target Audience

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Career Press, 2005 - Business & Economics - 253 pages
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In today's cutthroat economic environment, professionals of every description must discover the secrets of elevating themselves above the competition. Building Buzz through free media is the most efficient and effective way to attract prospects, gain client loyalty, and develop an aura of prestige.


Marisa D'Vari, one of the nation's leading expert strategists on media promotion, offers fresh "insider secrets" on how to establish credibility via media interviews. Filled with tips, checklists, summaries, and colorful "success story" anecdotes, Building Buzz shows you how to quickly achieve a certain "celebrity status" that will attract clients like a magnet. Even better, you will learn how to turn these interviews into a powerful credibility machine that works 24 hours a day, 7 days a week.


Expand your client list, enhance your credibility, and explode your profits with this dynamic, essential resource.

 

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About the author (2005)

Susan RoAne is an in-demand professional speaker and the bestselling author of seven books. The self-described Mingling Maven(r), RoAne has been featured in the Wall Street Journal, USA Today, the New York Times, Cosmopolitan and the Financial Times and on CNN, CBSNews.com and businessweek.com. She lives in the San Francisco area.

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