Building Customer Loyalty: 21 Essential Elements in Action

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The Walk The Talk Company, 2001 - Customer loyalty - 49 pages
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Ever ask the question: "How many customers do we lose every year?" Chances are you haven't. Most businesses are so busy trying to get new customers in the front door that they pay far too little attention to the ones that are walking out the back! Whether you're challenged by today's "soft" economy or you've been able to hold your own, one thing's for sure: Customer Loyalty remains the key to your business success. Your customers ARE your bottom line. And if their business goes elsewhere, so will your profits! This handbook will help you prevent that! The proven concepts found in these pages will heighten everyone's awareness of the importance of Customer Loyalty ... and equip them with techniques and strategies for building it.
 

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Contents

CONSISTENCY
3
LEARNING
6
FOCUS
10
RELATIONSHIPS
12
COMMUNICATION
14
EMOTION
16
RESOURCEFULNESS
19
ENJOYMENT
21
DETAIL ORIENTATION
31
PROACTIVITY
32
PROFESSIONALISM
34
ATTITUDE
36
CARING
38
ENTHUSIASM
40
CELEBRATION
42
DEVOTION
44

HELPFULNESS
23
AUTHENTICITY
25
PERSONAL TOUCH
27
CREATIVITY
28
In Closing
47
BUILDING CUSTOMER LOYALTY Feedback Survey
48
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