Building Customer Relationships Through Public Relations: Industry Leaders on Creating a Reputation, Maintaining Your Brand, and Establishing Awareness and Relevance in the Marketplace

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Aspatore Books, 2007 - Business & Economics - 126 pages
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Building Customer Relationships through Public Relations is an authoritative, insiders perspective on the key strategies for creating a distinct reputation with the consumer in a crowded marketplace. Featuring presidents and CEOs representing some of the nations leading PR firms, this book provides a broad, yet comprehensive overview of the best practices for creating powerful brands in order to establish trust and credibility with customers, as well as to meet the demands of employees, investors, and vendors. Citing recent examples-both successful and unsuccessful-of connecting with consumers on a high level, the authors articulate the finer points of an industry focused on understanding your audience and delivering to meet their needs.

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Contents

Relationships through
6
David Warschawski
21
Alan J Ziegaus
35
Copyright

2 other sections not shown

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About the author (2007)

Aspatore Books provides professionals of all levels with proven business intelligence from industry insiders. They publish highly innovative lines of business intelligence publications including Inside the Minds, ExecRecs, the C-Level Test, Brainstormers, the Business Reference Collection, and Bigwig Briefs. They are located in Boston, Massachusetts.

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