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achieve activities added value alignment analysis applied assessment audits capabilities chain Chapter company processes company's competitive quality competitors components concept concerned continuous improvement corporate criteria customer satisfaction tree defect definition downstream processes elements employees ensure European Quality Award example execution external factor first-level fitness-for-use general-purpose model global goal deployment horizontal deployment horizontal integration identify important improvement goals improvement initiatives input integrated process interfunctional process internal users involved management by objectives management team ment organisation model pany particular phase problems process management process quality process stream product quality quality costs quality function deployment quality mission quality of goals reference relation relationship reliability requirements responsibility role sectors self-assessment significant situation specific standards stream management supplier supplier-customer surveys target top management total quality management user expectations user results variables vertical deployment weights
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