Building Your Business Plan: 28 Days to Designing and Starting Your Business

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Lulu.com, Apr 1, 2004 - Business & Economics - 248 pages
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The key to turning your business dreams into reality is to write a complete business plan. Even if you have little business or writing experience, this book will help you to create and write a solid business plan, step by step, in as little as 28 days!
 

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Contents

Why Do You Want To Start a Solo Business?
15
Build a Mission Statement
25
Your Business Idea
37
Write Your Business Description
45
Your Professional Advisors
51
Investigate Your Industry
57
Investigate Your Market
65
Your Marketing Mix
75
Promotion
111
Write Your Marketing Plan
121
How Will Your Business Run?
127
Permits and Paperwork
137
Financial Assumptions
147
Calculating Breakeven
159
Cash Flow
171
Profit Loss and Balance Sheet
185

Scout Your Competition
81
Analyze Your Competition
87
Write Your Market Analysis
95
How Will You Market Yourself?
101
Create Your Financial Projections
197
Write Your Executive Summary
205
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