Building a Global Business

Front Cover
Director Books, Jan 1, 1991 - International business enterprises - 157 pages
Developing a worldwide operation is often essential to the survival of a company, particularly if the home market is limited. This practical guide explores the concepts involved in developing a global business and offers guidance on how to plan and carry out the necessary steps. It covers the different types of trading partners; how to finance global growth; and special considerations for smaller companies. The impact of the Single European market on worldwide business dynamics is also examined.

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Innovation and startup
Becoming continental
Worldthink concept and practice

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