Building a Strong Foundation: Fundraising for Nonprofits
"The authors of this text address all the aspects of successful fundraising in a nonprofit environment. Learn how to build the relationships that are central to successful fundraising activities. Discover how organizational analysis, careful research, development of supporting materials, and knowledge of the possibilities can help a nonprofit increase its funding base significantly. A practical textbook for courses in nonprofit management, the book is an excellent resource for boards of directors, agency directors, and fund development committees. Special Features * Compilation of top motivators * Ethical principles for fundraisers * Sample case statements, goal statements, and forms * Numerous illustrations"
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Current Patterns of Giving
Understanding Why People Do Not Give
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$1 million AAFRC Trust amount annual assets bequest board members Breast Cancer campaign capacity capital gains tax cash cause-related marketing chapter charitable gift charitable organization Chronicle of Philanthropy committee companies consider contributions corporate giving costs cultivation determine directors dollars donations Dun & Bradstreet ensure ethical example executive FIGURE Foundation Center fundraising activities fundraising efforts fundraising program fundraising strategies goal important income gift increase individuals involved issues Kaplan major gift prospects mission motivated National nonprofit organizations North Carolina NSFRE opportunity organizational Panas percent planned gifts planned giving program potential donors professional profit prospect research prospective donors proxy statement raising money received relationships requires response role rule of thirds seeking Sierra Club solicitation special event fundraising specific staff and volunteer successful fundraising tax deduction tion typically Y-ME York