Burning the Ships: Transforming Your Company's Culture Through Intellectual Property Strategy

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John Wiley & Sons, May 13, 2009 - Business & Economics - 208 pages
Now in paperback, the inside story of "the greatesttransformation of Microsoft since it became a multinationalcompany"

Marshall Phelps's remarkable eyewitness story offers lessons forany executive struggling with today's innovation and intellectualproperty challenges. Burning the Ships offers Phelps'sdramatic behind-the-scenes account of how he overcame internalresistance and got Microsoft to open up channels of collaborationwith other firms.

  • Discover the never-before-told details of Microsoft's secrettwo-year negotiations with Red Hat and Novell that led to theworld's first intellectual property peace treaty and technicalcollaboration with the open source community
  • Witness the sometimes-nervous support Bill Gates and CEO SteveBallmer gave to Phelps in turning their company around 180 degreesfrom market bully to collaborative industry partner
  • Offers an extraordinary behind-the-scenes view of thehigh-level deliberations of the company's senior-most executives,the internal debates and conflicts among executives andrank-and-file employees alike over the company's new collaborativedirection

There are lessons in this book for executives in everyindustry-most especially on the role that intellectual property canplay in liberating previously untapped value in a company andopening up powerful new business opportunities in today's era of"open innovation." Here is a powerful inside account of the dawn ofa new era at what is arguably the most powerful technology companyon earth.

 

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LibraryThing Review

User Review  - deldevries - LibraryThing

Written by insiders and "should" tell the story about how Microsoft opened up to collaborate with others. Rather than an insider story, it feels a bit more like a rehash of press releases and the details of the time. Doesn't seem very good at providing many insights Read full review

LibraryThing Review

User Review  - PLReader - LibraryThing

An informative discussion of open source vs proprietary software and the future relationships between them. The comparison of IBM, Novell and other cultures with Microsoft was particularly interesting. Read full review

Contents

Title Page
WeNeed Relationships A Lessonin Patent Holdups
Convincing the Big Boss
A Cultural Revolution
Why Collaborate? How to Build a Licensing Operation
Copyright

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About the author (2009)

Marshall Phelps is Microsoft's corporate Vice President for Intellectual Property Policy and Strategy and is responsible for setting the global intellectual property strategies and policies for the company. He also works with governments, other companies in the technology industry, and outside institutions to broaden awareness of intellectual property issues. Phelps joined Microsoft in June 2003 after a twenty-eight-year career at IBM Corp., where he served as vice president for intellectual property and licensing and built its world-leading $2-billion-a-year licensing program. Phelps is an executive in residence at Duke University's Fuqua School of Business and was elected to the initial class of the Intellectual Property Hall of Fame in 2006. He may be reached at mphelps@microsoft.com.

David Kline is a journalist, author, and intellectual property consultant who has earned acclaim for his unique ability to demystify complex IP issues and explain them in a clear and relevant manner to a broad business audience. His bestselling 2000 book, Rembrandts in the Attic from Harvard Business School Press, is considered a seminal work in the field of intellectual property strategy within corporate America. As a journalist, Kline has covered some of the world's most critical wars, famines, and other crises for the New York Times, Christian Science Monitor, NBC and CBS News, the Atlantic, Rolling Stone, Wired, and other major media. He may be reached at dkline@well.com.

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