Burning the Ships: Transforming Your Company's Culture Through Intellectual Property Strategy
Now in paperback, the inside story of "the greatest transformation of Microsoft since it became a multinational company"
Marshall Phelps's remarkable eyewitness story offers lessons for any executive struggling with today's innovation and intellectual property challenges. Burning the Ships offers Phelps's dramatic behind-the-scenes account of how he overcame internal resistance and got Microsoft to open up channels of collaboration with other firms.
There are lessons in this book for executives in every industry-most especially on the role that intellectual property can play in liberating previously untapped value in a company and opening up powerful new business opportunities in today's era of "open innovation." Here is a powerful inside account of the dawn of a new era at what is arguably the most powerful technology company on earth.
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LibraryThing ReviewUser Review - deldevries - LibraryThing
Written by insiders and "should" tell the story about how Microsoft opened up to collaborate with others. Rather than an insider story, it feels a bit more like a rehash of press releases and the details of the time. Doesn't seem very good at providing many insights Read full review
LibraryThing ReviewUser Review - PLReader - LibraryThing
An informative discussion of open source vs proprietary software and the future relationships between them. The comparison of IBM, Novell and other cultures with Microsoft was particularly interesting. Read full review
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Burning the Ships: Transforming Your Company's Culture Through Intellectual ...
Marshall Phelps,David Kline
No preview available - 2009