What people are saying - Write a review
We haven't found any reviews in the usual places.
The Integrative Nature of Business
The Need for Business Leadership
The Big Picture
50 other sections not shown
Other editions - View all
actions advertising affect approach areas Best Buy Bradley University brand BusinessWeek challenges chapter commitment company's competitive competitors consider consumer corporation costs creative culture customer needs decision makers demand discussed diversity management economic employees environment ethical example expectations firm firm's focus franchise global growth Herb Kelleher human resources impact important increase industry innovation integrated interaction interest rates Internet investment involved issues limited liability company look major manufacturing measure million ness operations organization owners ownership partners percent performance Pfizer problem product or service products and services profits purchase responsibility retail revenue Richard Schulze sector sell situation small businesses Snapple sole proprietorship Source Southwest Airlines stakeholders stockholders strategy successful business tion tomers top management U.S. Census Bureau ucts Wal-Mart Wall Street Journal workers workforce