Business Across Cultures
Business Across Cultures is the keystone book in the Culture for Business series. It provides an overview of all subjects tackled in the other books of the series. Its particular aim is to provide executives with a cross-cultural perspective on how companies meet the diverse needs of customers, investors and employees; to introduce the main ideas in business in a multicultural context; and to show how they all fit together.
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2 The organization of meaning introducing value dimensions
3 Further value dimensions
4 Corporate culture
5 Managing change and continuity across cultures
6 Marketing across cultures
7 Managing HR dilemmas across cultures
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ABCM accounting achieve advertising Aer Lingus American approach archetype ascribed status asked assess Balanced Scorecard become behavior brand clients Clotaire Rapaille coaching communitarian competence consulting context contingency theory core values corporate culture cost countries create creative cultural differences customers database decisions develop different cultures diffuse dilemma theory dimensions diversity dominant effective Eiffel Tower emotions employees environment example Family culture Figure focus framework functional future Garucci global goals goals Management Guided Missile culture ideal important Incubator individual innovation integration issues Japanese Korean leaders learning logic long-term mass media MBTI meaning ment Motorola organization organizational culture orientation performance perspective problems profit relationships response reward Richard Branson role scenario share short-term specific strategy success task tension thinking Throughput Accounting tion ture Unilever variable versus WebCue workshops