Business Administration for Students & Managers
In recent times, there has been an unprecedented increase in awareness of environmental issues by businesses around the globe. The extent to which this awareness has been created hinges significantly on the customer's perception of businesses' responses to environmental issues such as climate change, global warming, effects of business-gas-emissions on the ozone layer, etc. The growth of some businesses, and indeed the whole industrial society, has been based on the confidence reposed in human ingenuity and its ability to develop new technologies to meet human needs and, more recently, to solve the climate and environmental problems brought about by previous technological developments, particularly those used by businesses and giant industrial houses. In essence, the question that all the above brings to the fore is, should the approach of businesses to these objectives of continued and sustainable growth be at the expense of our climate or the environment? One of the primary reasons why businesses use more nuclear power plants for their energy supplies today is to combat global warming and climate change, as nuclear power is said to be relatively free of carbon emissions. Business Administration for Students & Managers covers various topics traversing eight major subject areas in Business Administration, including: The International Business Environment Human Resource Management Financial Management and Marketing Management Managing Operations and Information Communication Technology Business Process Reengineering and Logistics Supply Chain Management This approach is intended to bring together, for the benefit of all students and managers of businesses, all the major business topics/functions under one umbrella. Business Administration for Students & Managers is intended for the first international business courses of study at both the undergraduate and the Master of Business Administration (MBA) levels. It holds the key to the efficient business or management remits of business personnel such as Chief Executive Officers, Managing Directors, General Managers, Company Secretaries and Corporate Board of Directors. Others include the functional managers of businesses or organisations such as Finance, Environmental Protection, Information Technology, Human Resource, Production, Marketing and Operations managers."
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achieve activities advertising approach assets bank behaviour beneﬁts BP & ISR brand Business Process Reengineering business processes buyer buyer decision process capital cash ﬂows channel company or organisation company’s competitive competitors concept conﬂict consumers cost currency decision deﬁned deﬁnition demand difﬁcult direct marketing discount distribution dividend efﬁcient employees environment environmental environmental scanning example exchange factors ﬁeld ﬁnance ﬁnancial ﬁnd ﬁrm ﬁrst ﬁve ﬁxed ﬂexibility foreign exchange market forward contracts functional human resources identiﬁed important improve industry inﬂuence integration inventory investment involves IS/IT logistics manufacturing market segment marketing mix measure method needs objectives Operations Managers organisation’s performance planning proﬁt proﬁtability programmes purchase ratio reengineering reﬂect requirements sales promotion shareholders signiﬁcant speciﬁc staff strategy suppliers supply chain target term Total Quality Management trade transport zero defects