Business Alchemy: Turning Ideas into Gold

Front Cover
AuthorHouse, Jun 21, 2012 - Business & Economics - 410 pages
Entrepreneurs play a vital role in economic development as key contributors to technological innovation and new job growth. We discovered that many people, just like you, have the urge to create an enterprise; to help themselves and to make a difference in this world. While successful entrepreneurs like Steve Jobs and Bill Gates are well publicized, the harsh reality is that most new businesses are prone to failure because they dont have access to accurate information about the entrepreneurial process. This book is a word map for guiding you through that process, from refining your business idea and securing capital to a successful launch into the marketplace. There are many types of business ideas to pursue and you are probably better educated than many historic entrepreneurs - both Thomas Edison and Ray Kroc being high school dropouts and both Steve Jobs and Bill Gates being college dropouts. If you hunger to be your own boss and to make a contribution to society with your ideas, then Business Alchemy: Turning Ideas into Gold has the information for which you have been searching.

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About the author (2012)

William Cobb is an experienced entrepreneur, business executive, author, speaker and mentor; providing practical insights into the challenging world of business. He is also the co-host of Small Business Adventures on Bloomberg Radio, 1060AM, your home for business news.

Dr. Johnson is a professional educator, author of 17 books, member of the Authors Guild and event promoter; bringing research analysis and public policy perspectives.

William Cobb is recognized in the National Registry of Outstanding Professionals, and Marquis Who's Who in Industry & Finance; He is a member of the American Management Presidents Associations, and the International Association of Business Communicators. He is listed with the International Association of Speaker Bureaus, and is the author of Targeted Tactics: Transforming Strategy into Measurable Results.

M. L. Johnson is listed in Who's Who in American Education; Who's Who in Education; Who's Who in Louisiana; and Outstanding Young Men of America; An instructional video program, produced for the U.S. Department of Education, won a Silver CINDY Award,& Videographer of Distinction Award; and a Communicator Award of Distinction. He is a Fellow of the Bighorn Center for Public Policy.

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